Brews for New Avenues Returns for Seventh Year
Brews for New Avenues is a fundraising event for New Avenues for Youth, a Portland-based non-profit dedicated to the prevention and intervention of youth homelessness. It consists of a series of events that lead up to Saturday’s rare beer auction, the largest of its kind in the world. Now in it’s seventh year, the fundraiser has raised more than $500,000 towards the cause.
General admission tickets are still for sale, but all of the other events leading up to it are sold out. Those who bought early will be able to participate in a Brewers Dinner featuring guest breweries Jester King Brewery, from Austin, Texas and pFriem Family Brewers from Hood River, Oregon, an Oyster & Gueuze Social, and an exclusive VIP session of the silent auction. Get on it early next year, you won’t be disappointed!
Where: Leftbank Annex, 101 N Weidler St, Portland, OR 97227
When: Saturday, August 25th, 2018 from 5-10:30pm
Cost: $15 General Admission (Oyster Social, Brewers Dinner, and VIP are sold out)
What goes down at Brews for New Avenues?
From the press release: “Brews for New Avenues features a silent auction, live auction of rare and large format bottles, artisan food, live music from The Kinky Brothers, and craft beer from over 50 different local, national and international breweries. Guests will also be able to purchase mystery bottles from the famous 1,000-bottle Wall of Beer, as well as special limited releases and collaborations from Bokkereyder, De Garde Brewing, Great Notion Brewing, Gueuzerie Tilquin, and Upright Brewing.”
Brews for New Avenues has always been an auction-based event. In its inception, it was modeled after Classic Wines Auction. There is one major difference though, Brews has a low cost-of-entry in order to allow more people to participate in the range of opportunities to donate.
I recently had a chance to interview Jessica Elkan, Director of Development & Communcations for New Avenues for Youth. She spoke to the origins of the event, saying that it started pretty small with mostly local beer donors. Now they have people asking to be a part of the event, and not just locally.
The international presence increased when co-chair, Don Lowman, moved to Europe and solidified relationships with Belgian brewers. As with Portland, the brewers were inspired by what New Avenues for Youth are doing. They’ve collaborated on special beers, donated rare offerings, and created a once-in-a-lifetime experience for a prize package.
What’s the Impact?
For the Beer Community
One of the most impressive things is how many people come to support the cause, some of which might not have been connected to a non-profit before. According to Elkan, the level of engagement is high due to the ease of entry. People are attracted to a great beer event, but they ultimately stay to support the cause.
“There’s an incredible community that’s now engaged and informed. They’ve become advocates who are constantly talking about the cause. They believe in it.”
Elkan commented on the rallying quality of the event. “The event shows what people can do when they put their hearts and minds into something. There’s a community that’s created, something that brings people from different walks of life together. It’s been a bridge builder.”
For New Avenues for Youth
The event raised approximately $250,000 last year, which was more than double one year over the next. The goal this year is to sustain that growth.
The three most consequential services for homeless youth that are funded through Brews for New Avenues are:
- Basic relief and safety services
- Career and education
Read more about the services they offer by browsing their website.
Photos provided by New Avenues for Youth.